Director of Communications and Marketing

The Director of Marketing and Communications is responsible for coordinating external and internal marketing and communication initiatives, including online presence, inbound and outbound marketing, print and electronic publications, public relations, and advertising. The Director helps to create and implement strategic marketing initiatives and manages projects, vendors, and related budgets. Reporting to the Head of School, the Director of Marketing and Communications ensures that all School communications reflect the mission, core values, history, and reputation of the school. The Director works with all school community members to ensure consistency of message and strong brand representation in all communication and is a member of the Administrative Team.

The role requires a strong understanding of the School’s culture and sensitivity to the perspectives of its key constituencies. The Director of Marketing and Communications works closely with the Directors of Development, Admissions and Enrollment, and Auxiliary Programs. The Director of Marketing and Communications also oversees outsourced work with associated contractors and vendors.

Duties and Responsibilities:

• Manage and update content on the School’s website, as well as work on SEO and social media
• Understand the importance of a digital marketing campaign and implement strategies for the School
• Seek to advance the School's profile in the wider world and in the community
• Be aware of new technologies and apps that will help the School reach prospective students and families and be willing to implement those strategies
• Develop and execute comprehensive marketing plans to reach varied constituencies and promote the school's brand identity.
• Create and implement effective digital marketing campaigns to enhance the school's online presence through the website/other channels and reach a wider audience.
• Collaborate with the Director of Admissions to create and implement recruitment strategies, increase enrollment, retain current students, open house events, and campus visits for prospective students and their families.
• Work with the Director of Development to communicate fundraising campaigns, create print and online materials for the annual Gala, and donor engagement initiatives that align with the school's strategic plans.
• Collaborate with faculty and staff to promote academic and co-curricular programs, achievements, alumni engagement, and other school events.
• Analyze and report on the effectiveness of marketing campaigns, including enrollment and fundraising data, to inform future marketing decisions.
• Manage the process of producing publications, including coordination of editorial needs, ensuring efficient review and approval of work, submission to vendors, and proper distribution, if applicable
• Ensure that all print and digital materials adhere to brand standards
• Manage the production of materials, including coordination with outside vendors (web hosts, photographers, printers, mail services), quality control, compliance to school and industry standards, and expense control
• Manage the marketing budget
• Serve as editor of the School’s magazine, Connections
• Manage writing projects, including press releases, collateral materials for Admissions and Development and Alumni Relations, and news for print and electronic communications
• Serve on the Administrative Team and work strategically with the HOS to be proactive about marketing opportunities

Qualities and Qualifications:

• Bachelor’s degree in a relevant field, or related experience
• Some relevant experience, preferably in an educational setting
• Demonstrated project management capacity
• Experience with web page content management, preferably Finalsite
• Comfortable with social media and managing social media content that ensures relevancy, appropriate content, and market presence
• Familiar with or willing to learn various programs relating to school communications (Blackbaud, Finalsite, etc.)
• Interest in building a strong online and local presence and helping create improved outreach to alumnae, parents, and prospective families
• Appreciation for the value of an elementary-focused education
• Attention to detail to complete multiple projects on schedule and collaboratively
• Flexibility to work some evenings and weekends for school events
• Demonstrated proficiency in writing and editing for a wide variety of purposes, including magazines, newsletters, websites, press releases, social media, admissions and development campaigns, and advertising copy
• Demonstrated commitment to diversity, equity and inclusion
• This is a 12 month position